CORE COMPETENCIES

RECENT EXPERIENCE

Craft copy for lead generation and marketing campaigns for clients. 
– Email Drips & Newsletters 
– Landing Pages 
– Value propositions
– Taglines 
– Website copy 
– FB & Google ads

Write copy for a variety of marketing campaigns for brands across the globe including app developers, the hospitality and travel industry, insurance companies, home service providers, toy manufacturers, and retail brands. 

• Managed the site Employee Engagement Programme which involves:
  • Rewards & Recognition – Implemented a site-wide R&R programme with employee perks
  • Employee Wellness – Negotiated gym membership discounts & periodic free wellness fairs for employees
  • Community Outreach/Involvement – Spearheaded partnership with Portmore Lions Club and local school which resulted in press mention for the IBEX brand.
• Collaborated with Facilities department in negotiating vendor contracts and handling vendor relationships.
• Negotiated additional employee benefits and discounts with external entities.
• Coordinated and execute plans for all client visits
• Oversaw the execution of all branding initiatives across the site (included managing vendor relations)

Launch [Operations Manager]:

• Instrumental in the startup phase of the company:
– Part of core team that engaged in focus group discussions to secure first client
– Conducted hiring interviews for all supervisors and agents to staff the programme for wave 1
• Oversight of 100 agents and 5 supervisors at launch

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Post-Launch [Senior Operations Manager]:

• Managed a sales programme of 300+ agents, 21 supervisors, 4 Operations Managers
• Improved site performance in key client metrics – attendance, revenue, sales units and customer experience:
  • Reduced absenteeism month over month from 20% to 9.95%
  • Improved revenue and sales attainment month over month to a high of 110% on revenue and over 90% on other key sales metrics
  • Took site’s rank from #29 of 29 to #2 of 54 in 4 months
• Established ‘BGIX Store’ – incentive programme that allowed agents to spend their ‘sales dollars’ on items that actually mattered to them, thereby improving performance. (Result of focus group discussions with agents.)

• Managed the publishing division of Whirlwind Entertainment which entailed:
  • Evaluating manuscripts and making editorial decisions regarding them.
  • Reviewing copy and press releases relevant to all Whirlwind brands.
  • Planning and promoting book launches and signings.
• Spearheaded marketing and PR for all Whirlwind brands, which included:
  • Leading a team through the successful South Florida staging of Basil Dawkins’ DIVORCE PAPERS, starring Oliver Samuels (Planning, coordination, marketing, sponsorship).
  • Managing social media for all projects that the Whirlwind Group undertook.
  • Writing, producing and proofreading promotional material.
• Implemented email newsletter and oversaw the ongoing development of regular newsletter updates

• Reviewed copy and press releases relevant to all Whirlwind brands.
• Managed social media for all projects that the Whirlwind Group undertook.
• Provided marketing support to other Marketing areas within the Whirlwind Group when required.

• Managed procurement and inventory for both departments
• Developed and implemented strategies to increase sales (through social media and in-store advertising).
• Introduced in-store gift cards integrated into the POS system for easy tracking & management.
• Initiated customer service training for staff in the cosmetics department & gift shop.

• Provided phone support for both French-speaking and English-speaking Canadian customers, assisting them with issues concerning their electronic devices and appliances.